How to Close the CEO-Board Trust Gap

Are we back to the early days of Covid when it comes to governance?

The rapid disruptions to the U.S. economy and industry regulations in 2025 have opened the question of whether associations need to be in “crisis mode” in response, and what role boards need to play. There’s some evidence that, even late last year, CEOs and boards weren’t on the same page about that. Earlier this week, Reuters reported on a survey from the consultancy Spencer Stuart that found that just 22 percent of corporate executives felt “their boards were providing the help they needed in an increasingly uncertain business environment.”

Directors are in a better mood about things: 43 percent of board members say they’re providing their CEOs with adequate support. But that’s not an especially high number itself, and plainly there’s a gap in perceptions about how well boards are fulfilling their roles. CEOs, for their part, seem to think board members need to step up their game, much as they did in the early days of the pandemic. One anonymous executive quoted in the report said, “In normal times, the quarterly advisory nature of boards is just fine, but in volatile times … it would be great to feel like your board is operating with an ‘all-hands-on-deck’ attitude.”

Board members shouldn’t be defined by their knowledge of the crisis du jour—they’re in a governance role, preferably, because they have the skill to develop a long-term strategy for the organization. But long-term strategic thinking also requires an understanding of more immediate risks and threats to the organization, and they can be meaningful partners to the CEO as they determine how to respond to disruption.

The good news is that both CEOs and directors welcome that kind of participation: According to the Spencer Stuart survey, 60 percent of CEOs want their boards to serve as “thought partners” when it comes to “solving complex problems in a changing business environment,” and 80 percent of directors say they should play that role as well. 

60 percent of CEOs want their boards to serve as “thought partners” when it comes to “solving complex problems in a changing business environment.”

How to do that? The report stresses the importance of clear communication: If the CEO is disappointed in how well the board is responding to challenges, the CEO has a responsibility to explain what role it ought to be playing. “The most natural time to define how the board and CEO will work together is at the outset of the relationship,” the report says. “However, most boards and CEOs don’t have this luxury, so it’s critical to set the expectation that this will happen regularly and not casually.”

But a CEO can’t just set an expectation and hope that the board steps up. A report earlier this year from the National Association of Corporate Directors found that boards are under more pressure to demonstrate subject-matter expertise to respond to challenges in a more narrow window than the three-to-five-year strategic plan. Leaders, then, need to ensure that they’re providing the assistance that those board members need to make effective and thoughtful decisions. CEOs might think that their boards are falling down on the job. But it’s the CEO’s job to help them do it better.

How Boards Can Address Disruption

Jay Karen, CAE, CEO of the National Golf Course Owners Association, joined the ASAE board in 2020. “It was the best kind of time to become a board member, when there’s a lot of change management going on,” he says. “You can have a real direct impact through conversations, strategy discussions, even branding discussions.”

Now the current chair of the ASAE Research Foundation and chair-elect of ASAE, Karen shared some insights and guidance about how organizations can effectively respond to the accelerating rate of change at the current moment.

Stay future-focused. Karen cites the Foundation’s ForesightWorks tool as “some of the best content and programming I’ve ever seen at ASAE.” That’s because it emphasizes oncoming change drivers that associations are often still resistant to facing. “Most associations tend not to think beyond a year or two ahead,” he says. “It’s training us to think down the road and consider all the possible intersections with our space—society, politics, the economy, workforce, all of those things.”

But provide practical guidance for the current moment. The seemingly constant march of executive orders coming out of the White House presents a challenge for leaders looking to separate the signal from the noise and determine how the orders affect their lives. “A great role associations can play is filtering for your community,” he says. “When you see that there are 100 executive orders, an association can be helpful by saying, ‘We’ve picked the eight that we think are impactful for our community—let’s talk about these.”

Learn how to welcome and work with disruption. That doesn’t just mean the disruptors in the world around us; it also means those within an association’s community. “I think what we’re seeing in today’s society, in many ways, in many sectors, is possibly how easy it is to disrupt institutions,” he says. “Usually the disruption comes from the nay-saying voices, the critical voices that think it could be done better in other ways. CEOs and governing bodies need to find new ways of embracing and synthesizing those disrupting voices into our processes.”

CEOs and governing bodies need to find new ways of embracing and synthesizing disrupting voices.Jay Karen, CAE, ASAE Research Foundation Chair

Think nimble, think diverse. Boards learned how to move faster to make an impact during the pandemic. Karen suggests that associations take a look at their bylaws to make sure that rules don’t impede the ability of boards to act with the necessary speed. Moreover, boards should cultivate a range of approaches to leadership, so long as strategy tops the agenda. “I think that an emphasis on critical thinking, strategic thinking, big-picture thinking is what you need at the table,” he says. “Who’s tasked with reminding people that we’re here to talk strategically and about governance, and we’ll leave management and the execution to the staff? Maybe someone needs to be the crier on that at every meeting of the board.”

Transparency is different now. Those bylaws usually set limits on how association members experience board activities, usually through a terse set of minutes or other report-outs. Today, members demand more clarity and communication, which means maintaining trust is more essential—and more difficult. “Boards need to determine how to walk the tightrope of transparency in today’s day and age,” he says. “We used to think transparency was providing the minutes, which aren’t really that transparent, and your 990s. And that was the best definition of transparency. Well, that’s not good enough anymore.”

Report: Boards Seeking More Subject Expertise

Board members are feeling more pressure to respond to economic and technological challenges, prompting narrower strategic-planning windows and a search for subject matter expertise, according to a new report.

The 2025 Governance Outlookpublished last month by the National Association of Corporate Directors, is based on a survey of 251 corporate board members. The most common trend for 2025 selected by participants was “shifting economic conditions,” reflecting concerns that the incoming Trump administration will “pursue protectionist economic policies and create a shift in U.S. relations with allies and adversaries alike.”

Though less than 10 percent of respondents anticipated a recession as a result of those economic shifts, larger numbers see the current environment as more volatile overall: Nearly half said that crises are more frequent, and more severe.

Moreover, leaders say they now have more on their plate than ever before. According to the report, “nearly three-quarters of directors indicate that both the number of topics on the board agenda and the number of issues that individual directors must monitor have increased.” 

Those increased rapid economic and technological shifts have prompted organizations to rethink what “long-term” means when it comes to strategic planning. According to the report, the percentage of companies that use a time horizon of less than three years for that planning, has increased from 9 percent in 2022 to 13 percent in 2024. Currently 70 percent of organizations set a time horizon of three to five years.

Two thirds of respondents said ‘specific expertise’ was the most sought-after characteristic in their next board recruit.

To respond to those trends, the NACD report advises board members to pay increased attention to risk management. “An agreement should be reached regarding what early warning signals should be reported to the board and which metrics will be used to gauge progress of innovation bets,” the report says.

Boards might also consider a more fluid approach to strategic planning, the report suggests, developing responses to different potential outcomes. “Many organizations are moving away from traditional, long-term planning to a continuous approach to strategic planning,” the report says. “This involves frequently exploring and pressure testing different strategic options. Meanwhile, boards can use scenario planning and have management develop a wide range of scenarios across a range of time horizons. By pressure testing assumptions in this manner, boards will be better prepared to adjust strategies as needed while maintaining a focus on long-term goals.”

This more fluid and situational approach to governance has prompted many organizations to rethink the makeup of their boards, the report says. Rather than relying on general leadership and strategic-planning expertise, boards may be more open to soliciting input around particular areas of concern—cybersecurity, for instance—to assist in their decision-making. Two thirds of respondents said “individuals with specific expertise” was the most sought-after characteristic in their next board recruit.

But the report recommends that boards strive to keep that expertise in balance with the board’s broader strategic goals. “Rather than creating a collection of single-issue experts on the board, the board should work to improve its collective proficiency on mission-critical issues such as new technologies or industry matters,” the report says. “To this end, boards should consider developing a collective learning plan that will raise the proficiency of all members. The onus will be on individual directors to stay curious and continuously learn.”

IRS Clarifies Excise Tax Rules on Nonprofit Executive Compensation Under IRC Section 4960

On January 19, 2021, the IRS released final regulations for IRC section 4960, which was added to the Code as part the 2017 Tax Cuts and Jobs Act (TJCA).

Section 4960 provides that, an “applicable tax-exempt organization” (ATEO) paying a “covered employee” compensation in excess of $1 million (or any excess parachute payment in an applicable year) is subject to a 21% excise tax. 

Further, these final regulations largely follow proposed regulations issued in June 2020 and apply to tax years beginning after December 31, 2021.

Take note of IRS clarifications and modifications between the proposed and final regulations. Understanding these rules can help you assess their impact on your organization and start proactive compensation and tax planning to help reduce tax exposure.

What is an ATEO?

An ATEO includes:

  • Organizations exempt under Section 501(a)
  • Farmers’ cooperatives under Section 521(b)(1)
  • Section 115 organizations
  • Political organizations described in Section 527(e)(1)

However, the final regulations do not address the application of Section 4960 to federal instrumentalities, such as federal credit unions, which are exempt from all current and future federal taxes under existing legislation. 

Until there is further guidance from the IRS, the preamble to the final regulations allow the federal instrumentality to treat itself as not subject to the Section 4960 excise tax either as an ATEO or related organization. However, if the federal instrumentality is a related organization of an ATEO, the compensation it pays must be taken into account by the applicable ATEO.

Applicable year defined

The final regulations define the applicable year of an ATEO as the calendar year ending with or within an ATEO’s taxable year in which compensation was paid. Further, the final regulations provide rules addressing applicable years as well as rules addressing related organizations with different taxable years.

Employee defined

The final regulations define an employee for purposes of Section 4960 to be consistent with the definition of employee for federal income tax withholding purposes, which includes common-law employees and officers as well as certain corporate officers. 

What is the definition of a covered employee?

The Section 4960 excise tax will only apply to amounts paid to a “covered employee” of an ATEO, related ATEO, and related non-ATEOs (including taxable entities, nonprofit entities that are not ATEOS, and governmental entities that are not ATEOs). 

Under Section 4960, a covered employee is any employee (or former employee) of an ATEO (or any predecessor) who is or was one of the five highest compensated employees for any preceding taxable year beginning after December 31, 2016. For purposes of determining the five highest-compensated employees, each ATEO must consider remuneration paid by related organizations.

A “related organization” of an ATEO is defined as a person or governmental entity that:

  • Controls, or is controlled by, the ATEO
  • Is controlled by one or more persons who control the ATEO
  • Is a supported organization or a Section 509(a)(3) supporting organization

While Section 4960 does not define control for purposes of identifying a related organization, the final regulations adopted the definition of “control” as set forth in Section 512(b)(13)(D), which is the “greater than 50% control” threshold used in Form 990 reporting. 

The final regulations clarify the determination of a covered employee. An ATEO may disregard individuals for purposes of determining an ATEO’s five highest employees under the following two exceptions.

Limited hours exception

Under this “safe harbor,” an employee — who is not paid by an ATEO and performs less than 100 hours of service as an employee of an ATEO — is treated as having worked less than 10% of the employee’s total hours for the ATEO and will not classify as a covered employee. 

This safe harbor applies to officers of an ATEO who devote minimal time in their roles but receive compensation greater than $1 million from a related for-profit organization.

Non-exempt funds exception

Under this exception, an employee who performs more significant services for an ATEO but is paid by a related for-profit entity will not be classified as a covered employee and will not be subject to the excise tax if the following conditions are met:

  • The employee must be compensated solely by the related for-profit entity in both the current taxable year and the preceding taxable year using assets that are not tax-exempt (the for-profit entity must not be controlled by the ATEO)
  • The employee’s time devoted to the related for-profit entity must exceed 50% of the total hours worked for the ATEO or a related ATEO over the two-year period
  • No related organization may have provided services for a fee to the ATEO
What is a parachute payment?

A parachute payment is any payment in nature of compensation that is contingent on a covered employee’s separation from employment. If the aggregate present value of the parachute payments exceeds three times the covered employee’s “base amount” (generally, average annual compensation over the five most recent taxable years) then there is a “excess parachute payment” subject to the excise tax. 

However, any payment made to an individual who is not a highly compensated employee, as defined in IRC Section 414(q), is not subject to the excise tax.

What is considered compensation?

The final regulations, like the proposed regulations, define compensation within the meaning of Section 3401(a), which equates to Form W-2 Box 1 wages with some modifications. 

In addition, the IRS has provided the following clarifications:

  • Compensation for Section 4960 purposes does not include amounts that are not includible in gross income under the Section 7872(c)(3) $10,000 de minimis exception related to foregone interest attributable to loans.
  • Compensation paid to licensed medical professionals (including veterinarians) for medical services — which includes administrative tasks such as medical recordkeeping — is not compensation for Section 4960 purposes. 
  • Compensation paid to licensed medical professionals for teaching and research will be considered compensation for Section 4960 unless it meets a regulatory exception.
  • ATEOs may use a good faith and reasonable allocation between compensation for providing medical services and non-medical services.
  • ATEOs may use a good faith and reasonable process in making allocations for purposes of any deferred compensation arrangements.
  • For compensation other than wages, the amount of compensation treated as paid by the employer is generally the recent value of such compensation that vested during an applicable year.
  • For compensation scheduled to be actually or constructively paid within 90 days of vesting, the employer may use the future amount to be paid, rather than computing the present value at vesting.
  • Taxable fringe benefits, such as employer-provided parking in excess of the value excluded under Section 132, are considered compensation for purposes of Section 4960.

For more information on federal tax regulations, contact Frank Giardini at frank.giardini@CLAconnect.com or 215-371-3271.

The information contained herein is general in nature and is not intended, and should not be construed, as legal, accounting, investment, or tax advice or opinion provided by CliftonLarsonAllen LLP (CLA) to the reader. For more information, visit CLAconnect.com.

Why Boards Need to Be More Agile

If there’s one word that summarizes what association governance requires now, it’s that. Associations have been pressed to respond to a pandemic, inflation, workforce shortages, and a quick-acting White House that’s undone a lot of business-as-usual processes.

“CEOs and board chairs/presidents have to be much more agile,” says Jay Younger, FASAE, President & CEO at McKinley Advisors. “They have to be much more willing to introduce risk into their operating environments. They can’t simply send things out to committee and have committees study them for a year or 18 months and come back with recommendations. When something happens that is front-page news or incendiary within their industry or their profession, you don’t have the luxury to noodle on things.”

The idea that the board sets the direction and the staff executes—I think that has run its course.

Jay Younger, FASAE, McKinley Advisors

That environment of urgency is one reason why ASAE recently established the Association Governance Institute, which is supporting educational programs like the Governance + Strategy Forum, which is designed to get into governance complexity beyond nuts-and-bolts duties and responsibilities. (Younger is among the content leaders for the forum.)

One goal of the forum, Younger says, is to test the agility of association boards. “Do we have a common understanding of how we are going to track and measure and monitor and and discuss our progress on issues? Are they currently embedded in our strategic plan, or do we have to take a look at our strategy to figure out how to carve in some time for important new things?” he says.

As part of that sense of urgency, Younger says, associations should consider whether their process for identifying, nominating, and seating board members serves the organization is the most effective one. 

“I think that the historical representational, constituency-based models that many associations still operate under are not fit for purpose, and the reason is because the organization has, in some cases, virtually no control over the people who wind up governing the organization,” he says. “We do not, in any sense, mean to imply that members should not be represented in governance. But there are far more successful ways to ensure that representation while giving the people who actually understand what the organization needs.”

Among the questions a board and CEO might ask itself is whether its current approach to risk is too conservative. Many organizations are sitting on reserves that might be better deployed to pursue innovation projects, Younger says, especially at a time when associations are feeling pressed to identify new revenue streams. 

Association CEOs, he adds, should play a stronger role in helping to facilitate conversations around strategy. Figuring out how to best play that role will depend on the association, but being a bystander to the board’s strategy discussions isn’t enough.

“The idea that the board sets the direction and the staff executes—I think that has run its course,” he says. “It absolutely makes sense that the board is the lead on defining the strategic direction and the mission of the organization. But to hire a CEO with a strong set of capabilities in insight and strategy and operations and not include that person in strategy design—it’s almost as irresponsible as leaving the people who are on your board up to chance.”

Inside a CEO Succession Plan

Uncertainty is draining on an organization, never more so than when the uncertainty is around the chief executive. A leader’s abrupt departure can throw a wrench in an association’s best-laid plans, but most organizations are ill-prepared for it: According to one study, less than half of nonprofits have a written succession plan

It may be that associations are loath to draw up such a plan because it requires squarely facing uncertainty, but it can also be due to a lack of understanding about what such a plan might involve. A. Michael Gellman, CPA, CGMA, head of Fiscal Strategies 4 Nonprofits, says the planning for a CEO’s sudden departure should be just as urgent as the plan around a serious IT outage or social-media crisis. “Just like having operating reserves, it’s good to have a set of procedures in place for A, B, C, or D if the chief staff position turns over quickly,” he says.

Less is better than more, and less is better than nothing

A. Michael Gellman

Gellman says organizations can simplify the process by dedicating their attention to three key areas: risk management, continuity, and reputation.

Risk management involves matters related to the financial stability and well-being of the association. What financial roles was the CEO alone empowered to handle, or back up? How will those roles be re-delegated in the case of their departure? In larger organizations, that may mean having a plan to reassign those duties to an executive staff person like a COO; at smaller ones, the treasurer on the board may be recruited. “Risk management is the procedural, operational, keep-the-lights-on things,” he says. “You want to be able to pay bills, process payroll, all the things we need a hard signature on…. Transactions don’t stop, even for a day.”

A transition plan, to that end, should include particularly crucial points on the association’s financial calendar so that the person stepping into the role knows what’s coming: When the audit is scheduled, when the budget is discussed, and so on. 

Continuity involves the less-urgent but still important day-to-day leadership roles. Who will be leading the next board call or meeting? Who will write the monthly email from the staff leader? “Some of these things can be delegated to a second in command, or a programming committee,” Gellman says. “You want to keep programs moving—if you’re planning your biggest membership mailing or your renewal period is a month away, you want to make sure you have the capacity to handle it.”

Reputation entails everything about communicating the CEO’s departure and the next steps, whether that’s to staff, members, or other stakeholders. “This is about letting the chair of the board know first, and then discussing how the association is going to message the members and the general public. How are you going to talk that through?”

There are no straightforward best practices for such a succession plan, which will depend largely on the size and personnel bandwidth of the organization. But, Gellman says, it’s important to have something documented so the organization isn’t blindsided. “Less is better than more, and less is better than nothing,” he says. “Start out with a very simple plan that you can slowly build later on just to have something.” 

But while drawing up the plan, look at timing as well. “ You’re going to have the three buckets—risk management, continuity and reputation—but you’re also going to have one month, three months and six months. You’re addressing those three buckets over time.”

Is It Time for a Post-Pandemic Bylaws Review?

Among the many things the pandemic has exposed are problems with association bylaws. Meetings were upended and the makeup of membership changed, but an association’s governing documents haven’t always adapted to that new reality. 

“Some [associations] have realized that their current structure is not well suited for a more electronic age, where everybody’s not traveling or wanting to travel as much as they used to,” says Jim Slaughter, a parliamentarian and attorney specializing in bylaws revisions and amendments. “For others, it’s an opportunity to look at their governing documents and see what can be done to modernize them.”

Like car tune-ups and physicals, bylaws review can feel like an unpleasant but necessary process. But it’s also an opportunity for an association to take a serious look at what is and isn’t working about its structure and to take the temperature of its membership. Slaughter shared four points about what to look for when revisiting bylaws and how to make sure they stay relevant.

Take a close look at meeting requirements. Some association bylaws contain antiquated provisions for leadership meetings, Slaughter says, demanding that meetings be conducted in person and even in particular places. Meeting and travel restrictions during the height of COVID superseded those requirements, but as those restrictions ease, now is a good time to take a look at what the bylaws specify for meetings. 

Fresh language in the bylaws should state that committees, boards, and other groups can meet electronically. But don’t be too specific about platforms—Zoom calls will inevitably go the way of the telegraph. “You want language that five years from now allows you to meet via augmented-reality glasses, or holodeck, or whatever technology comes next,” Slaughter says.

Reconsider member categories. The nature of an association’s membership is bound to change over time. Geographic distinctions and levels of expertise or experience that were meaningful two decades ago might not make much sense today. A bylaws review is a good opportunity to revisit matters like chapter models and membership tiers.

“Some organizations are finding that because people aren’t joiners the way they used to be, they don’t need the structure they had from 50 years ago that is very dependent on lots of levels of meetings,” Slaughter says. “I see a lot of thought going into expanding membership bases, and the changes [associations] have to make to governing documents to implement them.”

People aren’t joiners the way they used to be. They don’t need the structure they had from 50 years ago.Jim Slaughter

Ready to make changes? Buckle in. Once an association has made the decision to revise or amend its bylaws, it should prepare to spend about a year working through the details and communicating with membership, Slaughter says. “It cannot be a fast process and it cannot be a closed process,” he cautions. (On his firm’s website, he shares some of the details of that process.)

If an association forms a special bylaws committee to propose changes, he says, it should plan on communicating with members regularly, via open hearings and with new information shared on a website. Thoroughness and patience is better than a quick proposal that blindsides members and gets voted down. “At the end of this process, there should be nobody who can bring up a new idea that hasn’t already been talked about at some earlier stage,” he says. 

Don’t get obsessive. Like that one board member who gets a little too fixated on the F&B budget for next year’s big conference, some bylaws committees can get obsessed with submitting a stream of new amendments every year. Better to focus on big issues, Slaughter says. 

“If an organization is spending time every time they meet on lots of bylaws amendments, it might suggest there’s a problem that can’t be solved by individual amendments,” he says.

Has your organization revised or amended its bylaws during the pandemic? Share your experiences in the comments

Legal Guidelines for Conducting Employee Evaluations

Association executives must at times consider reducing staff size in order to maintain the fiscal health of their organizations. While sometimes these staff reductions are true “reductions in force”—not based on the performance of the affected individuals, but rather based on a decision to eliminate or outsource certain departments—often association executives will look to cut staff whose performance levels are below expectations. 

Of course, a decision to terminate an employee for cause must be made only after great care is taken to ensure that the association is not exposing itself to significant legal risks. In these situations, an employee’s past performance evaluations, documented in writing, can serve as the association’s best ally or its worst enemy, depending on how effective and accurate those evaluations are.

Conducting proper employee evaluations is not only important for associations that want to minimize their risks when defending employment decisions that are attacked in wrongful-discharge cases, equal employment opportunity (“EEO”) charges, and arbitrations. When properly planned and conducted, employee performance evaluations or appraisals also can be an important tool for increasing employee morale, motivation, and productivity. On the other hand, improper employee evaluations can be used against an employer and can subject the employer to an increased likelihood of litigation. In addition, the employee evaluation process may be subject to the Federal Uniform Employee Selection Guidelines (29 CFR Part 1607; see specifically Sections 2(B)-(C) and Sections 4(C), (D), and (E).)

The following are some practical guidelines for associations in developing and implementing an employee performance evaluation or appraisal system that will meet these practical and legal criteria.

Develop the Right Appraisal Form

The most important step in the development of a good performance appraisal form is the development of an accurate and detailed job analysis or, at least, a good job description. The performance appraisal should be directly related to the employee’s job description or detailed job analysis, which should be incorporated by reference. In the best situation, the performance appraisal should include specific references to each aspect of the employee’s job analysis or job description and rate the employee in his or her performance of each aspect separately.

The evaluation should also distinguish between major and minor components of the job. For example, if your job evaluation form results in a “point” rating, the employee should be able to earn more points for good performance in the major aspects of the job, and fewer points should be allocated for minor aspects. For example, if “written communications” are only a minor aspect of the employee’s job, fewer points should be allocated to this aspect of the employee’s appraisal than to an aspect of the job which requires a major part of his or her efforts, such as “dexterity in handling tools.”

Train the Evaluators

An employer may have a top-notch appraisal form, but that form is not worth much if the individuals using it are not properly trained. The evaluators should be given written instructions on the purpose and mechanics of the performance appraisal system, emphasizing the importance of accuracy and including information on the potential EEO problems and directions on how to relate the performance appraisal to the job analysis or job description. 

Associations should update these instructions and require evaluators to review them before each series of evaluations. It is important to document that this has been done by, for example, requiring a signed statement from the evaluator that he or she has reviewed the instructions.

Written instructions should be supplemented by group training for evaluators to teach them how to rate employees. This exercise should be helpful in addressing common questions or concerns of evaluators. Also, group training helps the employer lessen the disparity among evaluators.

In addition to written and in-person training regarding the evaluation process, associations should be certain that each evaluator is familiar with both the employees’ job duties and how the employees perform these duties.

Develop a Rating Scale

The employee should be appraised in terms of how well he or she behaves in performing each job duty and how well that performance reflects a particular job-related trait. Typically, the evaluator will be allowed to rate the employee’s behavior as falling in one of three to five levels, with the lowest level translating to “unacceptable” and the highest level translating to “exceptional.” It is preferable, however, to develop ratings that are more descriptive and better tailored to the job and to provide space in which the well-trained evaluator can describe more specifically, if appropriate, how he or she arrived at the rating. 

The performance appraisal should be directly related to the employee’s job description or detailed job analysis. 

Thus, with regard to a general trait such as resourcefulness, the choices available to the rater might range from a lowest rating of “unable to solve problems unless given specific guidance” to a highest rating of “frequently develops creative and original solutions to unexpected and unusual problems,” with two or three other degrees in between. This type of specific rating system ensures greater accuracy (particularly with regard to ratings of general traits) than a system that simply rates the employee from unacceptable to exceptional with no explanation of what is meant by “exceptional” resourcefulness and no explanation of how “resourcefulness” might be manifested in the employee’s job.

Also, the appraisal should be based on observed evidence. There should be a blank for “not observed” or “inapplicable” for the evaluator’s use where appropriate.

Safeguard Against Inaccuracy

By far the most typical problems that affect the accuracy and reliability of evaluations include a tendency on the part of evaluators to be too easy on employees, to give everybody a middle-of-the-road ranking, or to form a general impression of the employee and give that rating to all aspects of the employee’s performance, without distinguishing the employee’s strong points from weak points. The evaluator should be cautioned about these potential errors and trained on how to avoid them.

Another safeguard against inaccuracy can be a requirement that the evaluator provide relative rankings, where employees are ranked against each other by ranking all employees from best to worst in terms of job performance or by placing roughly the same number of employees into each of several performance distributions such as upper, middle, and last third. This may be particularly useful where appraisal scores are used to establish merit wage increases. However, such relative rankings are based on the assumption that employee performance will conform to a normal distribution curve. This assumption will not always be true, since detailed training and the degree to which poor performers have already been weeded out by discipline may tend to level out the normal curve.

In the other major type of ranking system, the employee’s performance is simply explained in the evaluator’s own words or in scores that compare the person’s performance to what is expected—without any effort to compare his or her performance with that of other employees. Obviously, unless highly developed, this system is more subject to the rater’s tendency to go easy on employees or to score them all at the same level. Accuracy can be improved if this type of appraisal is tied to specific job-related criteria or lists of job duties and job-related traits. A mixture of the best of these systems can be achieved if deviations from what is expected are demonstrated in graphs from which comparisons of employees are drawn.

Ensure Against Evaluator Bias

Associations should emphasize the EEO aspects of employee evaluations in training evaluators, and should caution them against stereotyping employees based on race, sex, age, or other characteristics. Actual observed performance should be the characteristic evaluated. In order to guard against trouble in this area, employers should monitor the evaluations performed by each evaluator and determine whether they consistently rate women or minorities lower than other employees or use language that reflects bias or stereotyping.

Provide for Cross-Checks on the Evaluators

Generally, the reliability of the appraisal system is enhanced if two or more individuals separately review each employee, or if the first reviewer’s evaluation is reviewed by another evaluator who also signs off on the review form. The second evaluator should also have personal knowledge of the job duties and performance of the employee being rated.

Provide for Employee Agreement 

Providing a way for the employee to agree that the job duties on which he or she has been rated constitute and accurate and complete list of his or her major job duties can prevent later debates about whether an employee was expected to perform a particular aspect of the job being evaluated. If the employee disagrees with the evaluator’s statement of the duties, the employee should be required to explain the disagreement.

Require Employees to Sign Their Evaluations

The employee should be given an opportunity to comment on whether he or she agrees with the evaluator’s performance assessment and, if not, to explain the disagreement. The employee should be required to sign the evaluation, even if he or she disagrees, and care should be taken to ensure that the employee’s signature is dated. This will help to establish the beginning of a statute of limitations for filing complaints relating to the evaluation and will also undermine the employee’s attempt to attack an evaluation with which he or she previously agreed.

Provide for Appeals 

Giving the employee a right to appeal a performance appraisal to a higher level of supervision enhances the employee’s perception of the job evaluation process as fair and promotes good employee relations, so long as the higher-level review is not a “pro forma” review. Failure to exercise this right of appeal may be damaging to the case of any employee who later attacks the evaluation in an EEO or wrongful-discharge claim.

Also, a right of appeal provides another means by which the employer can assess whether or not supervisors are doing a good job of performing the evaluation.

Establish an Evaluation Schedule

The timing of the evaluation should depend on factors such as the purposes for which it is used and administrative convenience. There should be strict adherence to the evaluation schedule established. It is often advisable to provide for more frequent evaluations of new employees or employees who, for some other reason, are on probation.

If the evaluator moves to another job or leaves the association, he or she should be required before leaving to complete an evaluation of all his or her employees since their last evaluation. Further, if an employee changes jobs and moves to another supervisor, his former supervisor should complete an evaluation of the employee as of the date of the transfer. This will prevent gaps in the evaluation process and consequent employee complaints that they have not received timely or complete evaluations.

Remember that inconsistency in the timing of evaluations can, like any other inconsistency in employment actions, become the basis for an EEO charge or undermine the employer’s reliance on evaluations in its defense of EEO or wrongful-discharge cases or arbitrations.

Review Performance Evaluations for Adverse Impact

If performance appraisals are used as the basis for personnel selection decisions—such as promotions, transfers, or decisions to lay off or discharge employees rather than retain them—the evaluations are subject to the federal Uniform Employee Selection Guidelines. In other words, if the selection process has an adverse impact on protected groups, each component of the process, including the performance appraisal, must be independently evaluated for adverse impact. If it is determined that the performance appraisal is causing an adverse impact, the employer must be able to demonstrate its job-relatedness. If the appraisal cannot be validated through a showing of job-relatedness, the adverse impact must be eliminated through changes in the evaluation or the procedures by which it is implemented.

Follow Procedure Carefully

Follow established procedure to the letter, and carefully refrain from any actions or statements in performance evaluations that connote a guarantee of continued employment. Courts are increasingly finding ways in which employers can be held to have made binding, contractual commitments to their employees. Evaluators should be careful to avoid making such commitments, while at the same time being sure to follow all established procedures.

What People Want Out of Leaders Now

Despite some relatively optimistic data points in the past year or so—low unemployment, declining Covid numbers—executives are fielding a lot of stress in their workplace lately. Inflation and supply-chain issues aren’t entirely resolved; recession concerns still loom; hosts of industries are concerned that AI will termite into their business model, if it hasn’t been doing so already.

For association executives who are leading not just their staffs but also the industries their members represent, it’s become a time where reliability is key to soothing a lot of stakeholder anxiety. A report released last week by FTI Consultingunderscores the point: People are looking for CEOs who prioritize workplace wellness and other measures that speak to stability. For instance, the percentage of employees who listed “financially minded” as a most-desired attribute in CEOs increased from 17 to 23 percent. And respondents said they want more transparency from leaders: The percentage citing “accessibility” as a key attribute leaped from 15 to 28 percent.

Employees now indicate they want to see a CEO who is ethical, accessible, and transparent.

Gone, for the moment, is the emphasis on the CEO who’s simply “here to listen”; getting things done and being clear about it is now a priority. As the report puts it: “The desire for a ‘Chief Empathy Officer,’ which rose in importance during the pandemic amid increased health concerns, is behind us. Employees now indicate they want to see a CEO who is ethical, accessible, and transparent.”

On a similar note, last week Deloitte and SAP released a report last week calling for a chief trust officer—an executive role that recognizes the role that trust plays in “employee engagement, customer loyalty, and financial performance.” According to their report, Introducing the Chief Trust Officer, the job is closely aligned with leadership around information security and real concerns about how data breaches can affect how a company is perceived. But the role as the report envisions it is also expanding well beyond that, covering all manner of potential reputational hits, from how an organization handles sustainability and wellness issues, regulation, and more. 

Of course, it’s unrealistic to expect most associations to make an investment in one more full-time executive role. But some of the elements of the CTrO job can be folded into a CEO’s work, if they’re not already. For instance, the report advises that organizations look at “relevant signals emanating from different sources—ranging from news media and social media, to blogs and regulatory postings, among others. This exercise lets organizations evaluate how they are perceived by the public and helps them to pinpoint opportunities to earn or rebuild trust with external stakeholders.” Knowing how you’re perceived internally and externally is always a good practice.

These trends will likely see-saw over time. The FTI report also notes that of late CEOs are being asked to modulate their comments on social issues, a substantial shift from 2020. With a presidential election year coming, that emphasis may change, especially for associations engaged in advocacy. For now, though, there’s a strong craving for consistency, transparency, and stability. It will be the executive’s job to determine how best to establish and communicate it.

Why You Shouldn’t Skip the Performance Review

A new year is typically a time to take stock of things—look back at the past year and plan for the one to come. Following a year like 2020, though, it’s tempting to just skip over the past year, treat it like an outlier, and move on.

But there are good reasons to look back, especially when it comes to performance reviews. The annual performance review is necessary as a tool for establishing goals and salaries for the coming year, but it’s also a good way to assess how you, as a leader, and your team weathered the storm. And because the past year has been different, what you need to consider in the performance review process will need to change as well.

Finding out at the end of the year that you’ve been missing the mark all year is unhelpful—to say the least.

In a LinkedIn post last month, Donna Oser, CAE, president and CEO of the Michigan Society of Association Executives, cautioned association CEOs and their boards against skipping their annual performance review.

For one thing, the relationship between a CEO and the board should now be an iterative one, involving more than just quarterly check-ins. (I’ve heard from many execs in the past year that board calls have become monthly events, a positive thing.) That level of interaction shouldn’t go to waste.

“To avoid unpleasant end-of-year surprises, board members should be encouraged to provide feedback to the CEO on an ongoing basis,” Oser writes. “As a CEO, finding out at the end of the year that you’ve been missing the mark all year is unhelpful—to say the least.”

Because the pandemic has revealed so many things about an executive’s leadership style, it’s a good time to discuss what worked well and what didn’t, and then make professional-development plans accordingly. As Oser writes: “The skilled executive seeks to continue their professional growth to effectively address the job’s ever-evolving demands and complexities… It helps the CEO to identify areas and opportunities for development.”

The same is true for the evaluations an exec provides for staffers, but the factors in assessing performance are different now. The toxic remote worker, something most organizations hardly knew existed a year ago, is now very much a thing. And because the way you’ve managed workers in 2020 was different, the way you evaluate them will have to change too.

In a recent article in the New York Times, reporter Julie Weed points out that cases of weak performance in the past year ought to be considered in the context of all the mitigating factors that the pandemic delivered. A leader will have to be able to assess what represents an employee’s shortcoming that requires correction and what constitutes a temporary COVID-related issue. “Poor performance owing to temporary factors shouldn’t be judged the same way as poor performance from lack of skills or effort,” Weed writes.

Performance reviews now are even more of a test of a leader’s soft skills than they have been in the past. But it’s harder than ever to cultivate the kind of casual rapport that many employees need in a remote environment. Leaders have done their best, but “management by Zooming around” hasn’t really caught on—check-ins with employees have been a lot more formal and task-based in the past year. To that end, leaders and employees will have to do more prep work to understand each others’ perspectives.

George Mason University management professor Kevin Rockmann told the Times that it’s now more likely that boss and employee disagree on things. “Both parties should take time to evaluate the employee’s performance before the meeting and send it to the other in writing,” Weed writes.

The pandemic likely upended a lot of your association’s goals for the past year. But at the staff level, the needs are largely the same—clear communication, a sense of belonging, and a plan for how to improve. All things that are too important to pass up.

How have you been handling performance reviews in the context of the pandemic and remote staff? Share your experiences in the comments.